Art Direction · Selected Work

Art Direction.

From the first idea to the final frame. These are projects where I shaped the concept, the look and the finished images, with a short note on how each one came together.

Concept development Moodboards & treatments Casting & styling Set & lighting direction Photography Retouching & color

Projects

  1. 01 Keeping Your Inner Child Alive NYU Tisch · Senior Thesis 2025–2026
  2. 02 PRISM.A Concept makeup brand · Class project 2025
  3. 03 The Nest Bird-watching shop · Lower East Side 2025
  4. 04 The Monthly Music Scope Concept magazine · Class project 2025
01
NYU Tisch · Senior Thesis · 2025–2026

Keeping Your Inner Child Alive

The brief

A five-month senior thesis at NYU Tisch: a visual project exploring nostalgia, play and creativity, carried from first idea all the way to a gallery wall.

The idea

Creativity doesn’t have to be serious or structured; it can be messy, fun and childlike. I turned familiar things like rubber ducks, alphabet beads, stickers, pipe cleaners and toy jewelry into bold, colorful compositions that evoke nostalgia and wonder, and designed and hand-built 80% of the props and set pieces, plus hand-built wooden frames painted to color-match each image.

The outcome

Across multiple shoots I refined more than 4,000 images down to one final frame per look. I curated the final seven-image series and directed its selection, sequencing, framing and installation for the NYU Tisch senior thesis exhibition, seen by an audience of 700+.

Keeping Your Inner Child Alive

Sketch → final

Every look started as a sketch, with notes on props, styling and background. Seven made it into the final series; two stayed on paper.

Bubbles — sketch
Bubbles — final
Bubbles
Bag charms — sketch
Bag charms — final
Bag charms
Candy — sketch
Candy — final
Candy
Ducks — sketch
Ducks — final
Ducks
Flowers — sketch
Flowers — final
Flowers
Princess jewelry — sketch
Princess jewelry — final
Princess jewelry
Stickers — sketch
Stickers — final
Stickers
Dinos — sketch
Gifts — sketch
Dinos & GiftsConcepts that stayed on paper

Building the world

I designed and hand-built 80% of the props and set pieces, from charm-covered goggles to pipe-cleaner flowers, plus hand-built wooden frames painted to color-match each image.

Frames laid out for painting
Frames laid out for painting
Hand-decorated goggles
Hand-decorated goggles
Color-matched paint
Color-matched paint
Duck props
Duck props
Gluing & clamping
Gluing & clamping
Pipe-cleaner flowers
Pipe-cleaner flowers
A finished frame
A finished frame
Fabric flowers
Fabric flowers

Original capture → final edit

From more than 4,000 captures I chose one frame per look, then built the final color and background in the edit.

Bubbles — finalBubbles — originalOriginalFinal
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Bag charms — finalBag charms — originalOriginalFinal
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Candy — finalCandy — originalOriginalFinal
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Stickers — finalStickers — originalOriginalFinal
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Drag to compare

The final series

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The exhibition

I mapped out the wall before hanging it, with each print in a frame painted to match its image. Then I directed the selection, sequencing, framing and installation for the NYU Tisch senior thesis exhibition, seen by an audience of 700+.

Wall planWall plan
InstalledInstalled
Series image
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02
Concept makeup brand · Class project · 2025

PRISM.A

The brief

Build a brand identity and Instagram campaign for a new makeup brand, working from a given creative brief.

The idea

PRISM.A is built around one line: “where color can break the boundaries of makeup and have fun.” I set the logo, color palette, typography and visual tone, then shot original campaign portraits with confetti, paint and flowers to carry that energy.

The outcome

A complete launch system: marketing materials, a planned feed grid, reusable post templates and ad creative, with product images built from sourced photos.

PRISM.A

The campaign shoot

I shot original portraits to carry the brand: confetti, paint, flowers and bold color on skin.

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Sourced photo → PRISM.A product image

Product images started from sourced stock photos. I rebuilt each one for the brand: the PRISM.A logo on every product, colors pushed to the brand palette, and type and texture layered in.

Brushes & powders — finalBrushes & powders — originalSourced photoPRISM.A
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Complexion set — finalComplexion set — originalSourced photoPRISM.A
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Sale post — finalSale post — originalSourced photoPRISM.A
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Drag to compare

Draft → final profile

The first draft of the profile page next to the final version.

DraftDraft
FinalFinal

The Instagram campaign

Screen 1
Screen 2
Screen 3

Click a screen to see it on the phone

03
Bird-watching shop · Lower East Side · 2025

The Nest

The brief

Create a brand identity and guidelines for The Nest, a bird-watching shop on the Lower East Side selling binoculars, field guides, feeders, outdoor gear and weekend bird-watching tours.

The idea

The shop was founded by a couple who fell in love while bird-watching, so the primary mark is two lovebirds perched on the wordmark. Alternate marks come from the gear itself (a field notepad, binoculars, a camera), and hand-drawn feathers in the brand colors carry the look across every piece.

The outcome

A four-page brand guideline covering the story, logo system, typography and color, applied to business cards with a stamp card on the back, storefront signage, a store-hours window decal and seasonal sale signage.

The Nest

Logo exploration

Directions built from bird-watching gear, each tested with the color palette, before landing on the lovebirds as the primary mark.

Field notepadField notepad
BinocularsBinoculars
CameraCamera
Primary markPrimary mark

The brand guidelines

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Business & stamp cards

A business card with a stamp card on the back: collect 10 stamps for a free gift.

FrontFront
BackBack

In the store

A store-hours window decal and seasonal sale sign, built from the same feathers, type and colors.

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04
Concept magazine · Class project · 2025

The Monthly Music Scope

The brief

Design an original magazine from start to finish, then pitch it as a real business.

The idea

A global music magazine for Gen Z and Millennials (16–34) that spotlights artists from Asia, Europe, Africa, Latin America and the Middle East, pairing deep artist profiles with chart insights, fashion and cultural breakdowns. I designed two sample issues, on Zhou Shen and Park Seonghwa, as a bold, collectable print object.

The outcome

A complete pitch covering mission, market opportunity, competitive landscape, target audience, content mix, an 18-month launch plan and a Year 1 budget of $128K–$225K, presented alongside the designed sample issues.

The Monthly Music Scope

Sample issue #1 — Zhou Shen

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Sample issue #2 — Park Seonghwa

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The pitch deck

I built the business case as well as the look: who it is for, why now, how it makes money and what it costs to launch.

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